Who We Are
77p is more than a betting platform — it's a trusted home for millions of sports fans across Bangladesh. Discover our story, our values, and our commitment to you.
"Our core goal at 77p is for every sports fan in Bangladesh to be able to participate in the games they love — safely, easily, and with genuine enjoyment."
Every feature built with Bangladeshi players in mind
77p's interface, support team, and Live Casino hosts all operate in Bangla. Play in your own language without the hassle of dealing with a foreign one. Every section is designed specifically for Bangladeshi users.
BKash, Nagad, Rocket — Bangladesh's most widely used mobile banking services work directly on 77p. Deposits are instant and withdrawals take 15 minutes on average — no hidden charges.
77p operates under an international licence. SSL encryption, two-factor authentication, and a transparent payout system keep every transaction secure. Protecting your data and funds is our top priority.
Most people in Bangladesh access the internet on smartphones. 77p's app and mobile site run smoothly on older devices, use minimal data, and perform well even on slow networks.
With Bangladesh's deep love for cricket in mind, 77p offers competitive odds and specialized markets across all major tournaments — IPL, BPL, the World Cup, and more. Odds update in real time during live betting.
77p believes entertainment should be enjoyable, not stressful. Deposit limits, self-exclusion, and responsible gaming resources are all actively available to players.
Making online betting in Bangladesh safe, transparent, and enjoyable — for every sports fan.
A world-class platform adapted to Bangladesh's reality — local payments, local language, local people.
Integrity, transparency, and user protection — these three principles are at the heart of every decision 77p makes.
More than 500,000 members across the country — from Dhaka to Barisal, Sylhet to Rajshahi — are part of the 77p family.
From a small team's vision to one of Bangladesh's biggest betting platforms — every step of the way built on player trust.
Every decision starts with player convenience and safety. Business interests always come second to player welfare.
Payout rates, bonus terms, fees — everything is stated clearly. No hidden information, no surprise charges.
77p makes significant annual investments in technology to ensure fast load times, stable servers, and a secure payment system.
Promoting responsible gaming and raising awareness — 77p believes that building a healthy gaming culture is a core part of what a platform owes its community.
An experienced team that truly understands what Bangladeshi players need
He founded 77p with 15 years of fintech experience behind him, and has played a pioneering role in shaping Bangladesh's digital payment ecosystem.
A specialist in mobile-first technology and cybersecurity. The entire technical infrastructure behind the 77p platform was built under his leadership.
77p's products are designed through direct conversations with Bangladeshi sports fans. His team works tirelessly to improve the user experience.
He built the 24/7 Bangla-speaking support team from the ground up. The culture of resolving every player's issue quickly was his initiative.
77p's partnerships with the world's leading game and technology providers
When 77p launched in 2019, the online betting market in Bangladesh was dominated by foreign platforms — English-only interfaces, payment methods built around overseas cards, and no support in Bangla. Everyday players in Bangladesh were an afterthought. 77p was built to fill that gap.
From day one, 77p's guiding principle was straightforward — build a world-class betting experience for the people of Bangladesh, in their language, using their payment systems. The bKash and Nagad integration was the first major step toward that goal. Since then, 77p's payment system has consistently been the feature players express the most satisfaction with.
Cricket holds a special place in Bangladesh. The IPL or World Cup season feels like a national celebration. 77p honours that passion by putting cricket front and centre. Competitive odds, fast live betting updates, and match analysis tools — together, these make 77p a standout choice for cricket betting.
The decision to have Bangla-speaking hosts in the Live Casino may seem like a small detail, but its impact has been enormous. Playing Andar Bahar while the host speaks to you in Bangla feels like watching a match from the stands. When the language barrier disappears, the enjoyment becomes real. This investment by 77p has been deeply appreciated by Bangladeshi players.
77p's stance on responsible gaming is clear. Betting is for entertainment — not a solution to life's problems. 77p actively spreads this message across every channel. Deposit limits, session tracking, and the option to self-exclude are all tools 77p provides voluntarily, because it's simply the right thing to do.
On the technology front, 77p keeps pushing forward. Significant investments go into server infrastructure, cybersecurity, and mobile app development every year. The app is optimized with Bangladesh's mobile network realities in mind — getting games to load and live betting to work smoothly on 3G is a genuine achievement by the 77p tech team.
500,000+ members is more than just a number — it reflects the trust of people from all 64 districts of Bangladesh. From a young player in Dhaka to a cricket fan in a village near Sylhet's tea gardens, 77p's members come from every corner of the country. 77p runs its services with deep respect for that diversity.
77p is available to users aged 18 and over only. We believe in responsible gaming. To learn more, Responsible Gaming View section. For full terms and conditions Terms & Conditions Read more.
Answers to some common questions about 77p
Now you know who we are — come experience it for yourself. Register, play, and become part of the 77p family.